The Ultimate Guide to Building a Status Page in 2025 (+Templates).

Status pages help you communicate clearly and quickly with your customers. A good status page keeps everyone informed about operational updates, ongoing incidents, degraded service, or full outages, all in real time. It gives you full control over communication, letting you decide what to say, when to say it, and how to say it.

In this 2025 guide, we’ll show you how to plan, design, and launch a professional status page step by step. You’ll learn how to choose the right tools, structure your updates, automate incident handling, and set up smart notification rules.

Here’s what you will get inside:

• Templates you can plug in and use right away
• Step-by-step guidance for building your status page
• Real status page examples from companies that are doing it right

And yes, stick around till the end to grab your free starter kit and kickstart your own status page.

Key takeaways

1. A status page shows the current operational health of your systems in one place.
2. You can keep it public, private, or limited to a specific audience depending on your needs.
3. There are three main ways to create one: DIY, hosted, or integrated solutions.
4. Communicate early and consistently during incidents.
5. Keep the design simple, readable, and aligned with your brand.
6. Use clear, human language instead of technical terms.
7. Include incident history to maintain transparency and accountability.
8. Automate updates with APIs and webhooks for real-time accuracy.
9. Define and display clear status categories or impact levels.
10. Review and close stale incidents regularly to maintain credibility.
11. Small teams and startups benefit just as much as large enterprises.
12. Tools like UptimeRobot make it simple to build and maintain a professional, reliable status page.

Status page fundamentals

Before we dive deeper, let’s go over the fundamentals. We’ll look at what a status page does and the main types you should know.

What is a status page (and how does it differ from an incident page)?

A status page is a live, public (or private) webpage that shows the current operational health of your system, service, or application, all in one place. It keeps users informed about uptime, performance, and any ongoing or past issues.

An incident page, on the other hand, focuses on a single issue. It tracks one specific outage or disruption, from detection to resolution, and provides detailed updates as the issue unfolds.

Look at Google’s status page for reference. It lists all its services along with their current status. At the top, it highlights whether there are any ongoing incidents. The status page also lets users view details of past events through the incident history section.

An incident page, like the one shown here, provides more detailed information about a particular issue. For example, this incident timeline for “Google Lens is experiencing a serving issue” outlines what went wrong, when it started, and how it was eventually resolved.

Public vs private vs audience-specific status pages

You can keep your status page public, private, or visible only to a specific audience, depending on who needs the information.

A public status page is open to everyone. It’s ideal for SaaS companies, APIs, or online platforms where customers or developers need to see real-time service status. Public pages promote transparency and help reduce incoming support tickets during outages.

A private status page is restricted to internal teams or specific stakeholders. It’s useful for IT departments, managed service providers, or organizations that want to keep operational visibility without sharing details publicly.

An audience-specific status page falls somewhere in between. It allows you to create tailored views for different groups. For example, showing certain components to enterprise clients, while internal teams see full system details.

Many companies use a mix of these approaches. For instance, they might have one public status page for users and developers, and another private one for internal monitoring or partner communication.

Type	Who can see it	Ideal for	Pros	Cons
Public	Everyone	SaaS platforms, APIs, public-facing apps	Builds transparency, reduces support load, strengthens trust	Requires careful communication; visible to competitors
Private	Internal teams only	Enterprise IT, DevOps, or multi-product environments	Keeps internal systems monitored; avoids public exposure	Limited customer visibility
Audience-specific	Custom access per customer, region, or service tier	Large B2B SaaS, multi-tenant systems	Personalized transparency reduces noise for customers	More setup and maintenance effort

DIY vs hosted vs integrated solutions

There are three main ways to create a status page: DIY, hosted, or integrated solutions, each offering different levels of cost, flexibility, and reliability.

1. DIY status page

A DIY status page means building and hosting it yourself using your own tech stack or CMS. This approach gives you complete control over the design, layout, and data sources. It is perfect if you want a fully customized or white-labeled experience.

The trade-off is the extra effort. A DIY setup requires ongoing development time, manual monitoring, integrations, and regular maintenance. It’s best suited for engineering-focused teams that already manage internal tools and want full ownership of their status page.

2. Hosted status page

If you don’t have an in-house technical team, a hosted status page is the easiest and fastest way to get started. Platforms like UptimeRobot, Statuspage, and Better Stack let you launch a polished, fully functional status page in minutes with no coding required. They include built-in monitoring, incident management, and automated notifications. 

While hosted pages save time and effort, they offer less flexibility for deep customization or unique branding and usually come with a subscription cost.

Tip: Create a FREE status page with UptimeRobot!

3. Integrated status page

An integrated status page takes things a step further by connecting directly to your existing monitoring or DevOps tools. For instance, integrating UptimeRobot’s monitoring with your incident management system creates a seamless workflow where incidents trigger automatically, updates appear on your status page in real time, and your team can focus on fixing the issue instead of manually communicating updates. 

This kind of setup offers the ideal balance of automation, reliability, and control, though it does require some initial configuration.

Status page best practices

Building a status page is only half the job. Running it well is what truly builds credibility. Here are the key fundamentals that turn a good status page into a great one.

Clear messaging for incidents

While you and your team have the technical expertise, your users might not. They want clear updates without confusing technical jargon. Start each message by explaining what’s affected, how it impacts users, and what’s being done to fix it. 

Avoid vague statements like “We’re looking into it” unless you follow them with a specific next step or estimated update time. Keep your language short, factual, and calm. The goal is to reassure users that the issue is under control, not overwhelm them with details.

Here’s a great example of clear, user-focused incident communication by Freshchat. Each update clearly states what’s affected, why it’s happening, and what the team is doing to fix it without relying on technical jargon. 

The timeline reflects steady progress, keeping users informed and confident that the issue is under control. The final resolution message closes the loop with gratitude and reassurance, reinforcing trust and transparency.

Defining severity levels and status vocabulary

Defining clear severity levels helps your team and customers understand how serious an incident is. Use consistent labels like operational, degraded performance, partial outage, and major outage, and pair them with simple color cues or icons for quick scanning. 

Within your team, align on what each level means so everyone knows when a “partial” issue becomes “major.” This shared language keeps communication clear, consistent, and predictable.

Freshchat does this really well by using clear severity labels and color codes that instantly show the impact level at a glance.

Update cadence during outages

One of the biggest mistakes you can make during an incident is to go silent. Even if there’s no major progress, keep communicating. Aim to post updates every 30 to 60 minutes for high-impact outages and every 1 to 2 hours for smaller issues. 

You don’t always need new information; sometimes a simple “Our team is still working on it. Next update in 30 minutes.” goes a long way. Remember, users lose trust faster when there’s no communication than when there’s no fix.

In the Freshchat example, notice how updates were shared consistently throughout the incident. Each message came at regular intervals, even before the issue was fully resolved. That steady rhythm keeps users informed, builds trust, and shows accountability.

Balancing transparency vs oversharing

Transparency builds trust, but too much detail can create confusion or risk. Focus on what users actually need. Tell them what’s affected, how long it might last, and when things will return to normal. Skip internal jargon, system names, or unverified causes. The goal is to be open and honest without overwhelming or alarming users.

Subscriber notifications and alert fatigue

Sending email and SMS alerts during incidents is helpful, but too many can wear users out. Let them pick what they want to be notified about, such as specific services, regions, or components. Send alerts for major incidents, important updates, and resolutions, not for every small maintenance task. When you give users control and keep notifications meaningful, they’ll stay informed without feeling overwhelmed.

Accessibility, branding, and mobile UX

Your status page should be just as dependable as your product. Make sure it loads quickly, works smoothly on mobile, and follows accessibility standards like WCAG 2.1. Keep your branding light so users recognize your company without feeling distracted. Use simple colors, clean fonts, and a layout that makes information easy to read and understand.

SEO and discoverability for status pages

Make sure your status page is easy to find when users need it most. Link it in your website footer, help center, and support emails. Add structured metadata so search engines can show real-time uptime info right in search results. 

When someone searches “<your app> status,” your official page should appear first, not a random forum post. Good SEO helps users get accurate updates fast and prevents confusion during outages.

For instance, when you search “Slack status” on Google, Slack’s official status page shows up right at the top, exactly where users expect it.

Also read: A Comprehensive Guide to Status Pages in 2025

Design and UX principles

A great status page does more than display uptime; it delivers reassurance. A clean, well-structured layout helps them instantly understand what’s happening, how serious it is, and what’s being done about it. Good design turns a stressful moment into a clear, confident experience.

Structuring services and components

Start by breaking your product into clear, logical parts like APIs, dashboards, integrations, or regions. Give each component its own status and history so users can quickly tell what’s affected without guessing. 

This setup prevents confusion and reduces panic when something breaks (“Login is down” sounds very different from “Everything is down”). For more complex systems, use nested components (for example, Core API → Authentication → Billing) to show deeper visibility and structure.

Take UptimeRobot as an example. Our status page lists components like APIs, the blog, the knowledge hub, and monitoring systems. Each one shows its own uptime percentage and health indicator, so users instantly know which part of the platform is having trouble.

Layout patterns (dashboard, service groups, regional views)

The layout of your status page should reflect how users actually experience your product. The dashboard layout works best for most SaaS apps because it gives an instant snapshot of overall health in a single-page view with color-coded component rows.

For larger systems, use service groups to organize related components into clear clusters like “Core Platform,” “Integrations,” or “Developer Tools.” If your product runs across multiple data centers or regions, add a regional view so users can quickly see which geography is affected.

Visual design: colors, icons, and cues

Color plays a key role in how users interpret your status page, so use it carefully and consistently. Stick to familiar conventions: 

• Green for operational
• Yellow for degraded performance
• Orange or red for outages
• And blue for scheduled maintenance. 

Pair colors with clear icons or text labels so the meaning is accessible to everyone, including color-blind users. Avoid flashy gradients or moving animations that distract. 

Timeline and incident history

A clear incident timeline lets users see your track record and understand how past issues were resolved. Each entry should include the date, impact, duration, and a short resolution note. Transparency builds trust over time, not just during outages. 

To keep things easy to navigate, group incidents by month or year and collapse older ones. Many teams also include a “Past 90 Days” uptime summary to highlight consistency and accountability.

Slack does this well by displaying its uptime for the current quarter on its status page. This simple, data-first design is easy to read, regularly updated, and instantly builds user confidence without unnecessary detail.

Metrics and uptime charts

Add uptime charts and response-time metrics to support your incident updates with clear, visual data. Simple visuals like sparkline graphs or daily uptime bars help users quickly understand performance trends. 

Focus only on meaningful metrics such as API uptime percentage, response latency, or error rate. If you’re using UptimeRobot, you can easily embed live uptime data and historical trends right on your status page, making it both dynamic and credible.

Branding, theming, and dark mode

Your status page should reflect your brand while staying clear and functional. Use your logo, colors, and typography sparingly to make it recognizable without sacrificing readability. 

Offering a dark mode option is a nice touch; many users check status pages late at night or in low-light environments, and it shows attention to user comfort. Keep your design consistent with your app, help center, and notifications to build a cohesive, trustworthy brand experience.

Real-world status page examples

Before you build your own, it helps to see how the best in the business handle transparency, design, and communication. Let’s look at three standout examples and what makes their status pages effective.

Example 1: GitHub

We will start with GitHub’s status page. It sets a high standard for transparency and usability. Its minimalist dashboard presents all major services, from the API and webhooks to Git operations and packages, with clear operational states that are easy to interpret at a glance. 

The page also links to a detailed incident history, where users can view snapshots of past incidents, including their status, start time, and resolution time.

Each incident is documented with concise, structured updates that include timestamps, impact scope, and resolution details. The chronological timeline provides a quick overview of recent disruptions and long-term reliability trends, helping users evaluate GitHub’s overall service stability.

What it gets right

• A crisp, well-structured layout that prioritizes readability and user trust.
• Excellent SEO and discoverability, making it easy to find via search engines.
• Clear, consistent messaging that balances transparency with professionalism.
• Strong visual hierarchy and color usage, ensuring status clarity.
• Easy access to incident history allows users to review past performance.

Where it falls short

• No defined severity levels or status terminology are shared publicly, which can make it unclear how serious an incident is.
• Metrics and uptime data are missing, limiting transparency for users seeking quantifiable reliability.
• Users have to browse month by month to find past incidents, which can be tedious.
• No dark mode option, which could enhance accessibility and user comfort.

Example 2: DigitalOcean

Next is DigitalOcean’s status page. It offers a dashboard-style homepage that provides a snapshot of global and regional service health, with color-coded badges indicating real-time status. It also includes a status legend that shows labels such as operational, degraded performance, partial outage, major outage, and maintenance, each with a distinct color that helps users quickly interpret the current conditions.

At the bottom left, there’s a link to view the incident history. The incident history page opens with an impact-level key: Critical, Major, Minor, Maintenance, and Retroactive, each color-coded for easy scanning. It lists incidents month by month, displaying their current state, a summary, and the duration.

Each incident includes a detailed narrative, what happened, how it’s being fixed, and when it will be resolved, all written in a calm, human voice.

What it gets right

• A transparent and well-organized incident communication style that builds user confidence.
• Strong storytelling tone and visual clarity make updates easy to follow.
• Good SEO and discoverability, making the page easy to find on search engines.
• The filter components option helps users quickly find relevant incidents.

Where it falls short

• The “View history” link is tucked away at the bottom left in small text, making it easy to miss.
• Lacks uptime metrics or performance data, which limits insight into long-term reliability.
• No quick date navigation. Users must browse month by month, which can be tedious.
• No dark mode option, which could improve accessibility and comfort.

Example 3: Slack

Slack’s status page puts user experience front and center. It organizes services into clear, user-focused categories like messaging, connectivity, notifications, and files. Each category uses simple emoji-style indicators to show service health at a glance. 

Unlike other examples, Slack adds a “Having trouble?” section at the top with troubleshooting links and a support email, making it easy for users to get help. At the bottom, it displays uptime for the current quarter, reinforcing reliability and transparency.

The incident history page takes a different approach with a calendar view instead of a list. You can select any date to see incidents recorded on that specific day, making it easy to navigate through past events. Dates with incidents are marked with a yellow icon, and hovering over it reveals a quick summary that includes the incident description, duration, and current status.

When you click on a date, Slack displays a full report of all incidents recorded that day. Each entry includes consistent, clear updates throughout the event and a concise summary once the issue is resolved.

What it gets right

• Clear, user-focused grouping of services such as messaging, connectivity, notifications, and files.
• Intuitive emoji-style indicators that make service health instantly understandable.
• Helpful “Having trouble?” section with quick troubleshooting and contact options right at the top.
• An interactive calendar-based incident history that allows easy navigation across dates.
• Clean summaries and structured updates for every incident, improving readability and trust.
• Uptime percentage for the current quarter is displayed transparently at the bottom.

Where it falls short

• No dark mode option for accessibility and visual comfort.
• Limited metrics. Response time or latency data are not shown.
• No clear severity levels or impact classification for incidents.

Also read: 10 Real-World Status Page Examples: And What You Can Learn From Them

How to build a status page with UptimeRobot

Creating a status page with UptimeRobot is quick, intuitive, and fully customizable, with no code required. You can go from zero to a live page in minutes, whether you want to share uptime with customers or track internal systems privately.

Here is a step-by-step tutorial.

1. Go to the “Status Pages” tab in your UptimeRobot dashboard

Log in to your UptimeRobot account, then navigate to “Status Pages” from the left-hand menu. Click on “Create Status Page” to start setting up your first status page.

2. Choose which monitors you want to display

Start by adding required monitors to your status page. You can add all monitors, select specific ones by name, or use the Tag feature to include groups of related monitors. Each monitor (like “API,” “Dashboard,” or “Blog”) can represent a component on your status page.

Tip: Use Tags to group related monitors, such as “Core Platform” or “Integrations.” This helps visitors quickly understand which part of your system is affected during an incident.

3. Name your status page

Give your status page a clear, recognizable name. It is usually an extension of your product or brand name (for example, “Slack System Status”). This name appears in the header, title, and browser tab, helping users instantly recognize the page.

4. Set your custom domain

You can host your status page on your own domain (for example, slack-status.com/). To do this, create a CNAME DNS record that points your domain to stats.uptimerobot.com.

Tip: Hosting on your own domain gives your status page a professional touch and strengthens brand consistency. 

Please note that this feature is only available for paid customers.

5. Add your brand logo

Upload your logo in JPG, JPEG, or PNG format. Keep it under 400×200 px and 150 KB for optimal performance. A clean, lightweight image ensures your page loads quickly, even during high-traffic moments.

6. Choose your layout

Pick the layout that best suits how your users will interact with your page.

• Wide Layout: Offers better readability and a modern, spacious design.
• Compact Layout: Displays more information on a single screen. Perfect for larger teams or multiple monitors.

7. Decide who can access your page

UptimeRobot lets you control visibility:

• Public: Visible to everyone. Ideal for customer-facing pages.
• Private: Restricted access for internal use or select clients.

You can also enable password protection to make your page accessible only to specific people or teams. This is needed when you want to create a private status page.

Please note that this feature is only available for paid customers.

8. Control search visibility

Under the “Meta Robots” setting, choose whether search engines can index your page:

• Set to index if you want it discoverable via Google.
• Set to noindex to keep it private and hidden from search results.

Please note that this feature is only available for paid customers.

9. Click “Finish” to publish your status page

Once live, your status page will automatically show uptime and incidents from the selected monitors.

10. Customize your design with HTML and CSS

If you’re on a paid plan, go to Global Settings → Appearance to fine-tune your status page design. You can:

• Adjust colors and backgrounds to match your brand palette
• Add custom header and footer HTML for navigation or branding elements
• Use CSS overrides to modify typography, spacing, or layout details

These options help your status page stay visually consistent with your main website while keeping UptimeRobot’s structure clean and reliable.

11. Automate updates with API and Webhooks

To make your status page dynamic, use UptimeRobot’s API and webhooks to keep it automatically updated. This automation ensures your status page always reflects the latest system status, even without manual updates.

• Automatically update component statuses when monitors go down or recover
• Send instant alerts to Slack, Microsoft Teams, or email when uptime drops
• Integrate with incident management tools like PagerDuty or Opsgenie for real-time sync.

Status page starter kit

We have designed this starter kit to help you create a professional status page quickly and with ease.

What’s inside the starter kit?

The status page starter kit includes:

• Setup checklist: A step-by-step list covering essentials like component setup, communication tone, and visibility settings.

• Basic HTML template: A complete HTML code for a simple status page that updates its components and overall status automatically every 60 seconds by fetching data from a status.json file.

• Style guide: Simple color and typography suggestions to maintain clarity and readability.

• Incident communication copy snippets: Pre-written, editable messages for different incident stages (identified, investigating, resolved).

These ready-to-use resources will ensure your first version looks professional, communicates clearly, and aligns with best practices.

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How to customize the starter kit for your brand?

Once you download the kit, tailor it to reflect your organization’s identity:

• Replace placeholder text with your own branding.
• Adjust colors, fonts, and layout to align with your product’s design palette.
• Edit the copy snippets to reflect your communication style: friendly, formal, or technical.
• Update contact details, support links, and domain references to ensure consistency across your brand.

Example scenarios: SaaS startup vs internal IT team

For a SaaS startup

Your users are external customers, so transparency and clarity are essential. Keep your status page public and use plain, friendly language that’s easy to understand. Include uptime metrics, component statuses, and recent incident summaries. Automate updates using webhooks so users always see the latest information in real time.

For an internal IT team

Your audience is your employees or internal stakeholders. A private or password-protected status page works best here. Since the readers are more technical, you can use technical terms and system-specific jargon. Focus on clarity, detailed impact areas, and quick updates about internal systems like VPN, file servers, or internal dashboards.

Download the Status page starter kit [here].

Maintenance and governance

A great status page needs care and consistency. Clear ownership, a simple update workflow, and regular testing keep it reliable when it matters most. Here are the key elements to manage your status page effectively.

Ownership and roles in incident communication

Imagine your API goes down on a busy Monday morning. Customers can’t log in, and alerts start firing. Without clear roles, everyone jumps into the same Slack channel. Engineers are debugging logs, support is pinging for updates, and marketing is asking what to tell customers. It’s chaos. 

Nobody knows who’s writing the status page update, and ten minutes later, your users are already complaining about “radio silence.” Now, picture the same outage with roles defined:

• The Incident Commander takes charge, declares a SEV-1, and directs engineers to focus on isolating the faulty deployment.
• The Monitoring Engineer confirms which endpoints are failing and feeds data to the IC.
• The Communications Lead posts an initial update on the status page: “We’re investigating elevated API errors.”
• The Support Lead uses a templated message to reply to customer tickets.
• The Stakeholder Notifier informs leadership that customer login failures affect 30% of sessions.

Within minutes, the response is coordinated, updates are timely, and customers see transparency instead of silence. That’s why you don’t leave communication to chance. Assign clear roles so everyone knows what to do when things break.

Workflow from alert to status update to resolution

A well-rehearsed workflow turns chaos into clarity when incidents strike. Here’s how it typically unfolds:

It starts with an alert. Monitoring tools like UptimeRobot or APM systems flag a potential issue. Within minutes, the on-call engineer triages it, confirming if it’s real or a false alarm.

If confirmed, the Incident Commander (IC) declares an incident, recording its start time and scope. The Communications Lead quickly posts the first public update (usually within 10–15 minutes): what’s affected, who’s impacted, and when to expect the next update.

As the team investigates and mitigates, ongoing updates keep rolling out, every 30–60 minutes for major issues, or hourly for smaller ones. Transparency matters more than perfection; even a “no ETA yet” keeps users informed.

When the issue is fixed, the IC and engineers verify stability before marking it resolved. The Communications Lead posts a clear resolution note and summary of the fix.

Finally, the post-incident phase begins. The IC officially closes the incident, while the Service Owner leads a postmortem within 48–72 hours. Once complete, a public RCA is shared on the status page to show accountability and learning.

This flow should live in your incident runbook, and wherever possible, automate it. Webhooks can trigger draft updates, and Slack alerts can assign ICs instantly. The smoother the workflow, the faster you regain trust.

Running drills and testing the page

Treat your status page like emergency lighting. It should always work when needed. Test it regularly to ensure it’s visible, reliable, and ready when real incidents occur.

Quarterly tabletop drills

Simulate an outage with your Incident Commander, Communications Lead, and Support team. Walk through declaring an incident, posting updates, and escalating issues.

Biannual live simulations

Run a safe “mock outage” using a non-production monitor or planned maintenance. Check that automation, notifications, and integrations work end-to-end. Mark it clearly as a drill on your status page.

Pre-release checks

Before deploying changes to templates, subscriber settings, or webhooks, run a quick smoke test.

Accessibility & mobile QA

Make sure everyone can read your updates. Test keyboard navigation, screen readers, and mobile layouts at least once per release. 

Post-incident reviews

After every real incident, ask:

• Was the status page used correctly?
• Were updates timely and clear?

Document what you learn and update your playbook. Make these drills a regular, measurable part of on-call performance. That’s how reliability becomes muscle memory.

Metrics to track: visitors, subscribers, ticket reduction

Track key metrics to understand how well it’s serving users and your team.

Visitors

Monitor how many people view your status page during incidents and normal periods. Spikes during outages can help validate communication timing and reach. Low engagement might mean users don’t know where to find it.

Subscribers

Track growth and retention of email or SMS subscribers. A healthy subscription rate shows users trust your page for timely updates. Declining numbers could signal notification fatigue or irrelevant alerts.

Ticket reduction

Measure the number of support tickets or chat inquiries during incidents. A well-maintained status page should reduce “Is it just me?” messages. Compare ticket volumes before and after major updates to gauge effectiveness.

Common pitfalls to avoid

Even well-designed status pages can be confusing if they’re not managed properly. Here are some of the most common mistakes teams make and how you can avoid them.

Status page downtime itself

A status page that fails during an outage breaks user trust instantly. Always host it separately from your main infrastructure (different domain or provider). If your core services run on AWS, place your status page on a neutral platform or CDN to ensure it stays reachable. 

Tools like UptimeRobot’s hosted status pages are purpose-built for this. Test your failover occasionally to confirm that your “always-on” page truly lives up to its promise.

Silence or late updates during incidents

Like we discussed earlier, the worst thing you can do during an outage is go silent. Even if you don’t have all the answers yet, share an update within 15 minutes of confirming the issue. A simple “We’re aware and investigating” is better than no message at all. Be transparent with your users; they deserve it. 

Set a clear update rhythm for each severity level, like every 30 minutes for major incidents, and use simple templates to make timely communication second nature.

Overly technical jargon

Your users don’t need to hear about database replication lag or Nginx upstream timeouts. They just want to know what’s affected and when it’ll be fixed. Keep your updates plain, empathetic, and focused on the outcome. 

Example:

❌ “Primary Redis shard connection timeout due to IOPS saturation.”

✅ “Some users may experience slower responses. We’re investigating a performance issue in our caching system.”

Write as if you’re explaining the issue to a non-technical teammate. 

Spammy notifications

Over-communicating can be just as frustrating as going silent. Constant pings, duplicate emails, or low-value alerts quickly cause alert fatigue and make users unsubscribe. 

Combine smaller updates into summaries, use clear severity levels, and let users choose how often and what they want to be notified about.

Outdated or misleading status info

Nothing breaks trust faster than seeing “All systems operational” when users know something’s wrong. If your monitoring or internal alerts flag an issue, your status page should show it right away. 

Automate updates where possible using tools like the UptimeRobot API, and make someone responsible for reviewing all components weekly. If you post updates manually, set reminders to close resolved incidents quickly so your page always reflects reality.

Conclusion & next steps

A great status page builds trust between you and your customers. Transparency is the foundation of that trust. Keep your communication clear, your updates consistent, and your layout simple.

Let’s quickly recap the key best practices and templates discussed in this guide:

• Keep your status page design simple, accurate, and human.
• Communicate early and provide regular updates during incidents.
• Use clear status indicators and define what each state means.
• Make incident history accessible for transparency.
• Align your page visually with your brand while prioritizing clarity.

If you’re looking for an easy, no-code way to set up a great-looking status page, try UptimeRobot. It lets you create, customize, and automate your status updates in minutes.

And, don’t forget to download your Status Page Starter Kit to make setup even easier.

Download Our Free Status Page Starter Kit

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